There are only two ways to grow your business.
- Find more customers.
- Sell more to existing customers.
Of course, that’s the simplistic overview.
The next layer down is the strategies, hacks, and tricks that help you achieve those two growth objectives. That’s where your marketing and sales processes come into play.
But when you’re focused on growing your business, if you’re not careful you can risk spreading your attention and energy very thin.
There are so many things you could do to grow your bottom line.
But you’re busy! You have a to-do list that’s permanently growing and ambitions to create a business that’s sustainable, profitable, and worthwhile.
So how can you streamline your efforts?
How can you get the most bang for your buck?
That’s what we’re going to cover in this article… so keep reading and discover the single most effective strategy owner-managed business can deploy to:
- Find more customers
- Keep more customers
- Grow revenue without burning out or investing everything!
Automate to accumulate
If you look back over your successes, you’ll find that certain sales and marketing strategies outperformed others.
That’s the key to seamless business growth.
Replicate more of what worked and eliminate what didn’t.
Better still; understand the step-by-step components that created those successes so you can repeat them over and over at will.
That’s what a sales funnel can achieve for your business.
Rather than reinventing the wheel every single time you need to find new customers, you sales funnel works like clockwork (and on autopilot) to help you attract the right people and do a chunk of the legwork without the need for you to do a thing.
In this tech age, there are countless tools, apps, and software at your fingertips – all which save you time, streamline your processes, and help you architect the results you want.
It’s why a sales funnel is the single most effective thing you can implement to grow your business.
Because once you’ve identified how to attract and close the right deals, you can embed all that manual work into automated processes – which can run 24/7.
What is a sales funnel?
A sales funnel is simply an outline of the steps your prospects must take to become your customer.
Remember, buying is a decision process and your perfect customers will need to hear and understand certain things before they’re ready to shake your hand on a deal.
For example, they’ll need to ‘know, like and trust’ you. They’ll want to confirm (in their own mind) that you’re an expert, someone they believe they’d like to do business with, and capable of delivering on your promises.
Those decisions can take time – depending on whether a prospect is ‘hot’, ‘cold’, or ‘warm’.
Here’s where your sales funnel can add a ton of value.
Through content – delivered via email and blogs (like these) – you can pitch without coming across as overtly ‘salesy’ and begin to forge those connections that make your business the obvious choice.
But that’s not all…
Your sales funnel is so much more than automated content delivery.
Set it up right, and it can help you convert a prospect into a customer – and that changes everything.
Transform the relationship with a slick sales funnel
Once a prospect has taken the leap and bought something from you, the relationship shifts.
They’re no longer window-shopping.
Instead, they’ve demonstrated their trust and faith in you by putting their hands into their pockets. That’s why it’s key that your content and email marketing strategy is geared and equipped to convert browsers into buyers.
Once again, if you have a sales funnel you can do that through automation.
Simply create a killer offer and offer it through a series of well-written emails and you’ll significantly increase the number of people who buy from you.
You’ll save time too.
Your one-to-one availability is finite (and there’s a good chance there are plenty of other higher-value activities sitting on your to-do list).
Start selling with email first, and you’ll whittle out the tyre kickers from the high-value customers.
And remember, once you have a sales sequence that works, you can run it over and over again.
But what about keeping customers…
Leverage all your hard work
Far too many businesses put a disproportionate focus on securing new customers. They forget there’s another way to grow their business!
Remember at the beginning of this article when I revealed there were TWO ways to grow your company? Figure out how to sell MORE to existing customers, and you could see your bottom line soar.
It’s a no brainer!
It’s much, much harder to sell to someone for the first time than it is the second, and the third, and the fourth. Make a great impression, offer quality products, and deliver on your promises and that customer will continue to buy from you – for as long as you solve their pain point.
That loyalty will only remain if you earn it. So don’t take existing customers for granted. And don’t forget about them either!
Here’s how your sales funnel helps with that…
Your 52-week river ensures you stay on the radar all year long. We’re in the age of the internet. We’re more distracted than ever before. Our attention spans are shortening and we’re constantly bombarded with information, offers, and opportunities.
You know how the shiny object syndrome works. New things attract us all and if you drop your guard and neglect your list, there’s a good chance they’ll go elsewhere.
But keep that relationship strong with valuable content and communication alongside no-brainer special offers, upsells, and cross-sells and you could increase your customer lifetime value significantly.
Build your sales funnel today!
Sales funnels can be as simple or as complex as you want to make them.
The opportunities you have with tech these days is mind blowing. YOU really can tailor your offers and communication to such an extent that a one-to-many message can feel as though it was written directly to one person.
On the flip side, too much functionality and options can lead to overwhelm.
So I want to reassure you that when it comes to sales funnels, YOU CAN START SMALL.
In fact, all you need are three components:
- A give-to-get offer – where you give something of value in exchange for an email address
- A ‘Know, Like, Trust’ email sequence – to forge the relationship needed to lead to a sell
- A Gain, Logic, Fear sequence – to drive that initial transaction
Implement those THREE aspects and you can start attracting more customers – on autopilot.
And when you’re ready to increase your customer lifetime value, add in your 52-week river to ensure you stay relevant, top-of-mind, and the number one choice for your customers.
That’s it… three easy steps (plus a bonus) to more customers more of the time.
Ready to build your sales funnel?
As a done-for-you consultancy, we’re building sales funnels all of the time – and we usually charge from £999 for a Getting Started Funnel.
But we know some people don’t have the funds to invest.
What’s more, some people like to DIY this task because sales and marketing is ‘their thing’.
So if you’re ready to DIY your Starter Funnel, we have the tools to help.
And if you’re quick there’s a special bonus too. Click the image below to take a look.