With the risk of stating the obvious, sales drive your business!
So as a business owner, one of your CORE jobs is to find and keep more customers.
There are many ways to do this, but regardless of the channels you use, they all have the same objectives:
- Show customers WHO you are – your personality helps differentiate between you and a competitor
- Share your EXPERTISE – so customers get clear on how you can help
- Build your ‘know, like, trust’ factor – to make purchases more likely
- Showcase your products and services – to show people what’s available to buy
If you want to find and keep customers without getting stuck with the feast and famine, you need a sales funnel. Capture and convert leads on autopilot and you can:
- Attract warm leads 24/7
- Cut out time-consuming, repetitive tasks
- Free up your time for other priorities
- Develop a system you can scale
- Build profitable relationships without the need to talk one-to-one
And much much more…
But a sales funnel without content is like a wardrobe without any clothes!
To get the best results from your funnel, you NEED regular content to drive AND convert traffic.
And video is one of the most powerful tools at your disposal right now – for many reasons. Quick to make and cheap to produce, video can be used throughout your sales funnel to help you find and keep more customers.
An organic traffic driver
YouTube is the second biggest search channel – just behind Google. With a hoard of people looking for information, entertainment, and ideas, you can tap into this traffic source to send more visitors to your website.
Here’s what’s interesting…
Because video is multi-sensory, it allows potential customers to connect with you on a deeper level. Talking head videos reveal your personality as well as allowing you to showcase your knowledge, expertise, and experience.
So make a list of some key topics and create some videos to help your target audience. Then set up your own YouTube channel [you can visit mine HERE] and you’re good to go!
With your channel live you can create playlists, post new videos, and build a stream of subscribers (who could eventually become customers).
But the benefits don’t stop there…
Nurture your list
As well as driving organic traffic, you can use your videos to strengthen ties with the people already subscribed to your list.
Make sure existing leads and customers know about your latest video by dropping them an email. It’s a simple way to stay in touch and add value.
This is a tactic we use on a weekly basis. Not only does it provide an extra touch point (for little extra work), but it gives your audience another reason to look at what you have to offer and how you can help.
Check out an example of a teaser email we’ve used to promote our videos (notice the number of clickable links)…
Boost your blog
As well as sitting on your YouTube channel, you can embed your videos in your blog. It’s a simple way to add visual interest and boost engagement with your page.
This is how it looks!
How to get started
As with every marketing strategy, it’s important to have a plan. You’ll soon run dry if you rely on an ad hoc approach. Instead, set yourself up to succeed by working through the detail before you dive in. Here are some suggestions to help:
- Decide how often you’ll post. Daily, weekly, monthly? Commit to a schedule you can keep up. That way, you can get into a routine with your video creation. It will make production a whole lot easier and less time-consuming in the long-term.
- Brainstorm content ideas. Creative blocks will soon bring an end to your video creation, so get ahead by making a list of all the things you could talk about. Think about customer problems, business nuggets, and strategies that work. Once you get started, you’ll be surprised at the ideas that flow. Then pick the best ones and get to work.
- Get the kit! You can do an awful lot with your Smartphone and some simple video editing software these days! And when you’re ready to smarten things up, consider investing in a tripod (so you can hold your camera steady). Think about your backdrop too. As you can see, I got a simple roller banner to provide some branding consistency across my videos. You can also jump onto Fiverr to get yourself an intro clip, and if video editing is not your thing, look into that too. It doesn’t have to cost the earth, but it can free up your time so you can crack on with other priorities.
Ready to get a hard-working sales funnel in YOUR business? If so, get in touch. The Sales Funnel Made Simple team are here to help you with everything from your strategy, to your set-up, to your ongoing content creation.