When it comes to business growth and development, there are so many ‘shoulds’ and ‘coulds’ out there.
The challenge is, with so many options, you can feel overwhelmed.
- What should you implement?
- What should you leave for later?
- What isn’t right for your business at all?
With all the confusion, there’s one tool that keeps rising to the surface.
It’s why we say, if you want to grow and scale a successful business, one of the most effective tools at your disposal is your sales funnel.
Here are 14 reasons why we love them.
- Work on autopilot
With so much on your plate, anything you can do to simplify your day-to-day tasks and commitments has got to be a good thing.
Once set up, your sales funnel can work – without you having to intervene manually. Sure you can add in new automations and autoresponders, but once your initial sequence is in place, you can let it run and run and run.
What will you do with the extra time and headspace that your sales funnel frees up?
- You can start small and go big
Think sales funnels need to be ridiculously complicated? Think again! A Get Started funnel can be as simple as a lead magnet followed by a Know, Like, Trust then a Gain, Logic, Fear campaign.
With this simple sequence in place, you can begin to collect leads on autopilot.
Even better, once you see how easy it is to set up this initial funnel, you’ll be keen to explore other ways your sales funnel can keep your business growing.
- Helps remove costly repetition
In the absence of documented systems and processes, you risk doing sales tasks differently every time.
What’s more, there’s a chance you won’t perform tasks in the most efficient or effective way!
A sales funnel tackles this issue by removing the wasteful repetition that slows you down and uses resources needlessly.
Remove repetition and streamline, and not only will you free up time, but you could find the cost to acquire a customer starts to drop too.
- Increases professionalism by ensuring every lead is dealt with in the same way
Without a robust sales process, you risk dealing with every lead differently.
This is risky because the ad hoc, thinking-on-your-feet approach can erode your professionalism. Far better if every lead is handled the same way initially. Not only will this tighten the process (by helping you identify what steps you can remove), but it makes it easier for you to train and onboard new staff as well.
So if you know your sales process is letting you down, a sales funnel is the first step to putting this right.
An automated sales funnel is scalable (to a degree). It doesn’t matter how much traffic you direct to your sales funnel, it keeps responding in the same way over and over.
So if you lack the one-to-one resources to deal with each enquiry separately, a sales funnel can take up the strain. It’s an easy way to empower yourself to grow without taking on new staff immediately.
What’s more, the sales funnel itself is scalable. With the Get Started funnel in place, it’s easy to add more complexity. For example, you can build in a customer referral campaign, a dream list, or a customer reactivation sequence. Whatever your business needs to hit your revenue targets, your sales funnel can help.
- Reduce the number of leads you leave on the table
How many leads have you failed to convert because you forgot to follow up or because you were too busy to close the sale?
Implement a sales funnel and you can relax knowing that a new lead will receive your automated email sequence. It means that even if you don’t have a one-to-one conversation, you’re busy building a profitable relationship.
- Helps you capitalise on the low hanging fruit by automating the first offer
There’s a subtle but definite shift in the relationship when a prospect becomes a customer.
When money has exchanged hands, the customer becomes more engaged in your business. Thanks to your Gain, Logic, Fear sequence, you’ll convert more leads into buyers – with minimal effort.
How many new customers would make a meaningful impact on your business?
- Is cost-effective to implement
Because a sales funnel is mostly tech-driven, it doesn’t cost a lot of money to implement. All you need is an email service provider that hooks up to your website plus a lead magnet and your email sequences.
And if you don’t have the time or inclination to do it yourself, we’re here to help.
With our expert team on hand to do everything from the content creation to the backend tech setup, it really is a sales funnel made easy.
- Works for virtually every business
The beauty of a sales funnel is you can adapt the funnel for your business.
While there are templates you can lean on, you can take the time to figure out what is going to work best for you. So whether you run an ecommerce brand or a consultancy business, whether your customers are B2B or B2C, we can help you implement a sales funnel that converts and delivers results.
- Can increase your average customer value
It’s not your customer’s job to remember to do business with you. It’s your job to remind them. That means you’ve got to stay on the radar, remain relevant, and make the timely, targeted offers that convert into sales.
This is where a sales funnel can help.
Use it to stay in touch with your existing customers and you’ll sell more. Whether that’s through upselling or cross-selling across your wider product range, you don’t have to settle for one-off purchases anymore. As a result, your average customer value could soar.
What will that enable you to do?
- Can monetise an existing list as well as collecting new contacts
Got a list of customers that haven’t bought for ages?
Instead of a constant focus on drumming up new business, a sales funnel enables you to nurture and leverage the contacts you’ve already earned.
Whether that’s through your 52-week river or a targeted customer reactivation campaign, your sales funnel can be used to boost your revenue and hit ever-stretching sales targets.
- Is an asset that adds value to your business on a daily basis
An automated, cash-generating, relationship-nurturing sales funnel is a business asset.
Once you know it works, you have a plug-in-and-play tool that converts traffic into paying customers – on autopilot.
If you ever come to sell your business or find yourself in a position where you need a cash investment, a process-driven, automated sales funnel is going to attract the right attention.
- Help you sleep at night
As a business owner, you have a ton on your plate. You’re constantly juggling different hats and dealing with an endless stream of unexpected challenges.
With a robust sales funnel, a sales famine needn’t be the thing that keeps you up at night. Instead, you can rest easy knowing that you always have new leads flooding in – giving you ample opportunities to find (and keep) more customers.
- Makes the follow-up easy
Most businesses give up on the sale far too soon.
If a prospect hasn’t said ‘yes’ after the first couple of interactions, they move on.
Fact is, you can’t dictate when it’s the right time for a customer to buy. That’s up to the customer to decide. So if you want to increase the number of leads that you turn into sales, ramp up your follow up.
Increase the number of touchpoints from just a couple to double figures.
Do this and you will see an increase in your sales. And best of all, you can automate this entire process with a sales funnel.
As you can see from the above, there are multiple reasons why we have a lot of love for sales funnels.
So if you’re yet to implement this asset into your business, now is a good time to do so. There’s plenty of information out there that can help you do this yourself.
But if your time is valuable and you want to get set up with minimal fuss and maximum confidence, contact us. We’d love to spread the love and help you succeed.